{"id":3793,"date":"2021-11-29T21:31:00","date_gmt":"2021-11-29T21:31:00","guid":{"rendered":"https:\/\/farmforward1.wpengine.com\/?p=3793"},"modified":"2023-04-11T11:14:22","modified_gmt":"2023-04-11T15:14:22","slug":"building-the-public-will-to-end-factory-farming","status":"publish","type":"post","link":"https:\/\/www.farmforward.com\/news\/building-the-public-will-to-end-factory-farming\/","title":{"rendered":"Building the Public Will to End Factory Farming"},"content":{"rendered":"\t
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This letter is the first in a 3-part message from our founder, Aaron Gross. To read the next letter in the series, please click\u00a0here<\/a>.<\/em><\/p>\n

As Thanksgiving leftovers disappear, I still find myself filled with gratitude for\u00a0the movement we are building\u00a0<\/strong>to end factory farming and transform our food system. In 2022, Farm Forward turns fifteen years old, and, as New Years approaches, it\u2019s a powerful time to reflect on just how much strength we\u2019ve built. Our movement is stronger and closer to victory than you may think.<\/p>\n

In the last twelve months Farm Forward’s call to transform animal agriculture has reached more people than ever before. The videos that we helped create on\u00a0humanewashing<\/a>\u00a0and the\u00a0link between factory farming and pandemics<\/a>\u00a0alone have been viewed more than a million times.<\/p>\n

But what’s more important than individual statistics is the way our and others\u2019 efforts\u00a0are beginning to create a seismic cultural shift<\/strong>. Factory farming itself was the result of a massive cultural shift whereby Americans took the power to farm away from historic farm communities and handed that power over to large corporations who promised us cheap, clean, efficient food. Instead, what they gave us was climate change, superbugs, environmental racism, and a scale of animal suffering so immense that we literally cannot comprehend it\u2014the groaning of billions of land animals and trillions of sea animals in nightmarish conditions.<\/p>\n

The factory farm\u2014especially the poultry industry\u2014increasingly needs to renew the lie that first allowed it to destroy traditional agriculture and take over meat production. In important ways, the factory farm still has the upper hand\u2014more money, more media, more political clout\u2014but anyone paying attention knows\u00a0the balance of power has shifted<\/strong>.<\/p>\n

Will you help us seize this unique moment when the pandemic and other forces have made factory farms particularly vulnerable?<\/a><\/p>\n

Consumers are\u00a0demanding more<\/a>\u00a0information about where their animal products come from, major retailers are\u00a0dropping deceptive humanewashing labels<\/a>, politicians are proposing moratoriums for the first time, plant-based meat companies are experiencing explosive growth, veganism is increasingly a mainstream choice, the climate change movement is finally realizing the impact of changing food systems, financiers are warning of the risks of investing in factory farms, and, as a result, even cultural icons like\u00a0Harvard University<\/a>\u00a0are considering radically retooling their dining services to make plant-based proteins the new default.<\/p>\n

We need\u00a0your support<\/a>\u00a0to continue to raise the conscience of consumers.<\/p>\n

The future isn\u2019t here yet, but it\u2019s clear it belongs to those of us who believe in a better way to farm.<\/p>\n

Onward and forward,<\/p>\n

\"\"<\/p>\n

Aaron S. Gross<\/p>\n

Founder and CEO \/\/ Farm Forward<\/p>\n

P.S. – Please consider supporting our efforts\u00a0with a donation of $10 or more<\/a>! Every donation in any amount helps demonstrate the public will to end factory farming and helps our efforts to secure funds from foundations and large donors.
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Thank you for reading the first of 3 letters from Farm Forward’s founder, Aaron Gross. The next letter in the series can be found\u00a0here<\/a>.<\/em><\/p>\n

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A letter from the founder – the first part in a three-part series reflecting on the public’s movement toward the will to end factory farming. <\/p>\n","protected":false},"author":14,"featured_media":3795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-system-solutions"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.farmforward.com\/wp-json\/wp\/v2\/posts\/3793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.farmforward.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.farmforward.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.farmforward.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.farmforward.com\/wp-json\/wp\/v2\/comments?post=3793"}],"version-history":[{"count":0,"href":"https:\/\/www.farmforward.com\/wp-json\/wp\/v2\/posts\/3793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farmforward.com\/wp-json\/wp\/v2\/media\/3795"}],"wp:attachment":[{"href":"https:\/\/www.farmforward.com\/wp-json\/wp\/v2\/media?parent=3793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.farmforward.com\/wp-json\/wp\/v2\/categories?post=3793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.farmforward.com\/wp-json\/wp\/v2\/tags?post=3793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}